Building a new e-commerce brand is hard. It doesn’t end after all the work of putting together logos, stocking up inventory and designing your website. There’s much more to it and this is just the beginning. Let’s talk about how you can market your Ecommerce brand so that you can actually drive traffic and start making sales!
1. Find related chat groups in your niche
It depends on how big your niche happens to be, but most industries have a “go-to” web forum, where enthusiasts discuss and pick apart their hobby. These forums are a great place to spend time posting your product to. With this, you can create backlinks and gain feedback for your website.
Do NOT just spam your product line because most sites are strict about this and will block you. However, with the right approach, you may find a wealth of feedback and interest.
If you contribute meaningful insight in debates and discussions and actually add value to the community, you might be surprised by the reciprocation.
After much effort, ‘Imagetopainting.com’ established early sales only after contributing to reddit.com/r/art and unique Facebook groups.
2. Find a list of bloggers/YouTubers your niche.
First come up with a list of targeted bloggers. If you are selling diapers, look for mummy bloggers! Put together a list of reviewers that review products on YouTube for a living. Tell them about what you’re working on and offer to send them a free sample to test. This is the best way to leverage their audience to help you grow your brand equity.
This step will take some time and might not have effect immediately, but it’s a great way to start boosting that brand awareness. Everything stacks up in the long run for a business! Additionally, it can build SEO juice.
3. Run retargeting campaigns
Retargeting is a hot topic in the online advertising space. If you aren’t using it as a part of your digital marketing strategy, you’re probably being retargeted right now by someone who is.
According to Retargeter; Retargeting is the practice of serving ads based on prior engagement. While there is more than one form of this technology, the most frequently used is site-based retargeting. Site-based retargeting is the practice of serving ads to people who visit your website after they leave. These ads appear on a variety of other sites around the web, keeping your brand in front of your bounced site visitors in an attempt to bring them back.
Retargeting is super important and effective for e-commerce. Now, the thing about retargeting is that it can only be applied on a regular website. This means it won’t work on Etsy or any other 3rd party platforms.
For more information, go to https://retargeter.com/blog/retargeting/a-brief-introduction
4. Email Newsletters
Email is one of the most powerful tools you can use in E-commerce. I can’t count how many times I’ve bought something off Amazon because of their discount newsletters.
Email marketing accounts for over 7% of all e-commerce transactions, making it the second most effective e-commerce marketing channel behind search (15.8%).
Personalising emails is one of the easiest and most effective ways to grab the attention of your prospects and customers. With so many emails overloading their inboxes every day, yours is likely to get skipped over if you don’t stand out. Combine this with retargeting and you have a killer strategy for your ecommerce brand.
Mailchimp is a great entry level tool that you can use to manage email newsletters.
- Contribute valuable insights into your industry's niche groups
- Get relevant influencers to review or promote your product
- Retarget your website's visitors with targeted ads
- Start an email newsletter