One day you wake up in the morning with the entrepreneur itch. You have this ideal product in your mind that you want to start selling online. You hop on your computer, quickly search for an ecommerce solution and spend the rest of your evening working on uploading products. Life is all good and you think traffic will roll in by itself. You’re dreaming about how you can quit your job within the next few months and profit with this amazing ecommerce store. You wait and you wait, but nothing comes in. No sales, no page views, nothing. Does that sound familiar? It’s okay! Below are 6 Actionable Steps To Accelerate Your Ecommerce Growth Today.
Use Email Marketing
Email Marketing is one of the most effective things in ecommerce. Emails sell and emails get people coming back to your site.
If you aren’t gathering emails for your online store, then you are missing out on a huge sales opportunity. With email you can market to a wide range of people. Who can you market to?
New customers that signed up for your newsletter.
Existing customers who have purchased from your store. Upsell!
Lost customers who may have abandoned their shopping carts. (There are solutions for this).
Start collecting emails with popup plugins, newsletter embeds and many more. If you aren’t already doing this, set up a free account with Mailchimp or Aweber and get things up and running!
Content Marketing to the max!
Most of the time, newbies only upload product description and hope to rank high in the search engine. That doesn’t work anymore! Google doesn’t allow keyword spamming.
The key to a good content strategy is to write interesting articles that are related to what you sell. And as you start writing about your products or interesting applications of your products, people will begin to think of you as an authority in your niche.
A good salesman will tell you that the best way to sell is NOT having the mindset of trying to close the deal, but instead try to help your customers solve their problem.
You can create a blog easily with Wordpress or Tumblr and start driving those traffic!
Most people tend to think of Facebook and Twitter when coming up with a marketing strategy for their ecommerce site. Did you know that Pinterest converts more buyers for any ecommerce site than Facebook ads?
The easiest way to get things up and running for Pinterest is by setting up a Pin it button on the site. This allows your customers to repin your product and go viral.
The important thing to realize is that most people don’t have the Pinterest toolbar installed on their computer. So if you don’t have the button ready to go, you could be losing out on a lot of potential pins.
The ultimate goal is to make sharing pictures as easy as possible. Therefore, you also want to specify the exact picture that you want pinned when someone clicks on the “Pin It” button along with the name of your product and a keyword. It shares within their Pin network!
Leverage forums within your niche
Where can you find a loyal fan base in the beginning? Look into forums within your product’s niche. These are pretty much communities with people already interested and ready to buy your product.
I’m not talking about just dropping links to your store on the forums. In fact, if you simply advertise your online store on a forum and then leave, you will probably be banned. Instead, focus your posts on the forums towards steering people to your content pages and have the genuine intention of helping them out.
Remember how we talked about content marketing above and how you should be creating blog post related to your niche. These should be helpful post that help people either understand why they need your product or tips & tricks on how it can help them.
Repost all these articles to forums and provide help to other people within the niche. Grow that brand!
Try Googling a product. Any product you can think of. Notice how you will see a bunch of “Google Shopping” related products. That is comparison shopping. Millions of people are googling everyday. You want your product to appear on that list when people search for it.
When a customer does a search, Google displays a picture of your product along with the price and store information. If the customer clicks on the photo, you are charged by the click and they are taken directly to the product page on your website.
What’s cool about these type of search is that they convert extremely well. Because a customer can see a picture of your product along with the price BEFORE they click, they have a much higher likelihood of making a purchase. They’re also already interested in your product.
Yes it’s a lot harder to advertise your product now due to competition, but no doubt it still works like a charm.
My most favorite type of advertising is retargeting. It works like magic. For those that are not familiar with retargeting. Retargeting converts window-shoppers into buyers. Generally 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.
Ever visit a site and then see the ad again and again on other websites or on Facebook? That is retargeting.
It’s so powerful because it reminds the person of your product and it actually converts.
And if the person visiting your site happens to have a Facebook account and is logged into either the Facebook app, messenger or Instagram, they are tracked in Facebook’s database. As Facebook collects more and more data about the visitors to your site, you have the option of running advertisements specifically targeting these people.
These ads are called retargeting ads because you are bringing previous visitors BACK to your website.
You can set up retargeting easily with Adroll or Perfect Audience. All you have to do is enter a few description, upload some photos and you’re good to go!
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