How many times have you lost interest in a website because their design looks like something from the 1990s?
What do you think of Roux? What comes to my mind is style, personality and contemporary simplicity. They want us to fall in love with their homepage. After all, first impressions count.
Of course, you may not have the manpower or skill to create a site like this, but that shouldn’t stop you from building an elegant checkout user experience.
An eCommerce store is simply an online version of your business, so treat it as if it were your bricks-and-mortar store. A well-designed and easy-to-use website will increase the likelihood of conversions and ultimately, making a sale. While creating or redesigning your website may seem like a time-consuming task, implementing and updating a few key features will turn traffic into sales. When you purchase something online, what type of website do you like to use?
Call To Action (CTA) buttons: Make your call to action buttons visible and place them on every page. You want your customers to see these so be sure to make them stand out and catch their eye. You also want a call to action buttons in your email newsletter! Resource: Copyblogger offers a fantastic article on how to boost your CTA’s: http://www.copyblogger.com/call-to-action-buttons/
Clear pictures: Do you have good display photos of your products? Does the picture look so good that you can see the creases in the leather or the weave in a shirt and convince the customer to purchase right away? Invest some time in creating stellar photos. Resource: http://www.practicalecommerce.com/articles/3889-How-to-Take-Gorgeous-Product-Photos (awesome article!)
Easy to navigate: Just like the version on the high street, signage to other parts of the store for different products and services should be clear, uncluttered and where your customer can expect to see them. This is the task of the navigation bar which will help the customer find their way around. Effective and well-defined product categories help customers find what they’re looking for with minimal effort. Sitemaps and search bars can help achieve this. Resource: Checkout this great article on navigation best practises: http://wiredimpact.com/blog/6-website-navigation-best-practices/
Modern Design: Aim for an eye-catching storefront to attract your customers. You can hire top-notch designers on Dribbble or 99designs (Google for discounts for this one). Resouce: http://couponspig.com/store/99designs-coupon-code/
Add a social media share button: Integrate your social media accounts with your website by placing social media buttons in your headers and footers. Add sharing buttons to product pages so customers can share your products to their own accounts. Social media provides a valuable marketing opportunity, so don't leave them out when designing your site. Resource: http://www.sharethis.com/ (I’ve used these guys before!)
Easy checkout process: Having done the hard work and convinced your customer to purchase your product from your store, the checkout process should be as simple as possible. The customer should be able to add any items to the cart without having to leave the product page and they should also be able to checkout quickly, without having to answer too many further questions. I.E. don’t make customers jump through hoops! Resource: shoprocket.co (We have worked hard to minimise abandoned checkouts compared to our competitors)
Learnings & Takeaways:
- Ensure you have clear Call to Actions (CTA)
- Spend time creating professional looking photographs
- Ask friends to navigate your website and comment on its usability
- Ensure the look and feel of your website is professional as it builds trust with customers
- Add social media share buttons
- Make it easy for customers to buy your products!