Welcome to part 1 of your Amazon SEO crash course!
Once you’ve gone through the course, you will be an awesome super ninja on using Amazon! I’m really excited to get you on board and if you have any questions please leave a comment and I promise to respond to every one!
Today, you’re going to learn how to create a title that ranks you for your desired keywords, AND gets people to actually click on your product. It all starts with a proper title.
Your title is your prospective customer’s first exposure to your product, so if you’re not selling them here, you’ll lose them forever. It’s essential to the success of your business that you are captivating, clear and concise with your product title.
How to create a compelling product title that will rank your keywords, and that people will actually click:
Use EXACT keywords and phrases in your title
This means, if you’re trying to rank for the phrase "iPhone 6 cases” and “iPhone 6 protective case” you may want to have both variations in your title. Your best bet is to include each of the exact keyword phrases that you’re trying to rank for in the title.
Having the keyword anywhere in the title is good, but the exact phrase is always best.
Improve your click through rate with a compelling title
Your prospective customer should NEED to click on your title, because that’s how compelling it must be. The higher your click-through rate, the higher your sales and rankings are going to be. Use benefits to create a compelling reason to click your product.
Here’s an example of a bad title:
iPhone 6 case. Black. Lightweight.
Here’s a better one:
THE #1 Rated iPhone 6 Case in the World. Matte Black Finish, and Incredibly Lightweight.
If you wanted to take it even further to try and rank for more “long tail” keywords, you could try this:
THE #1 Rated Thin iPhone 6 Case in the World. Matte Black Finish. Best Slim Lightweight Case For iPhone 6 In Existence. Highly Protective Cases and Loved By All.
Here you can see that we targeted all of the following phrases:
- iPhone 6 case
- Case for iPhone 6
- “case” and “cases”
Pro tip: Don’t be afraid to make your title extra long. You are allowed 500 characters, use them. Some titles can get extremely long, and from an SEO perspective this is okay, even if it looks a little silly sometimes. Just don’t let it hurt your click-through rate.
Getting someone to click on your product is just the first step. Look for our next post where I’ll start to cover the best way to convince your customer that your product is the right choice for their needs.