Hattie Van Metre
Hattie Van Metre
A student from Minnesota, studying at Dartmouth College, and currently working at Shoprocket to learn something about entrepreneurship.

Want to increase your profits by 25% to 95%? Bain & Co. released a statistic stating that increasing your customer retention rates by 5% can do just that. Use this formula to check your retention rate. Rate of retention= number
Read More

Think about when you leave the house without an umbrella. It almost always rains. But when you actually remember to grab your umbrella, you get clear skies. The same is true with security for your eCommerce store. If you don’
Read More

Brexit. The shocking vote that has, and will, dramatically alter the European political and economic landscape. These consequences, whether positive or negative, will be felt by individuals, governments, and countries alike. They will have to work out a strategy that
Read More

Why should you care about optimising your mobile site? I think this should be obvious. But if you remain sceptical, read this: 52.7% of global internet users access the internet via mobile, and 75.1% of U.S. internet
Read More

So you’ve designed and built a product that you are sure will be a hit. But now you need to launch that product. This means pricing it in a way that ensures it really is a hit. There are
Read More