As Black Friday and Cyber Monday draws closer, we wanted to send along some helpful tips on how to manage your site and traffic on the biggest shopping days of the year.
For small businesses, these two shopping holidays are opportunities to drive sales as the holiday season kicks off. According to Forbes, $1.2 billion will be spent on Black Friday and the average shopper will spend $177.67 online. In 2013, 21.77% of Black Friday sales were generated from online sales. There are plenty of opportunities for your business to capitalise on new and old customers searching for their perfect gift. This holiday is a chance for you to attract traffic and sales to your site.
For those of you unfamiliar with Black Friday, this day was originally an American tradition that falls the day after Thanksgiving. To kick off the holiday season, stores offer massive deals that bring shoppers frantically buying both in stores and online. Cyber Monday, this year the 30th of November, is similar to Black Friday, but focuses specifically on online deals. Below are some ways to prepare you for the upcoming holiday season.
Talk to your customers: Inform your customers of deals you are offering in the lead up to the holiday. Send emails and utilise social media to let your customers know what deals are available.
Make it obvious: On your website, put your sale or deal, such as free shipping, in your header, and make it clear that your customer will receive their items before Christmas. Flaunt your offers.
Be accessible: Sales tend to bring about a frenzy of eager customers trying to accomplish their holiday shopping. Be ready to answer your customer’s questions. Constantly monitor your social media and email accounts so your customers can reach you by multiple means. With so many shoppers online, expect to have a fair amount of people asking questions.
Be prepared: Prepare a backup plan in case you run out of inventory. Monitor what you have and if you do happen to sell out of a product, have a plan and adjust your site and sales based on what you have left in stock.
As a Shoprocket customer, you never need to worry about losing sales due to your site being down. Shoprocket have maintained 100% uptime since going live! Good luck and if you have any tips for other retailers during Black Friday, comment below!