How Load Times Affect Your Bottom Line

This post originally appeared on KissMetrics

Page loading time is obviously an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages. Unfortunately, website visitors tend to care more about speed than all the bells and whistles we want to add to our websites. Additionally, page loading time is becoming a more important factor when it comes to search engine rankings.

How Loading Time Affects Your Bottom Line

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Facts and Stats to Tweet:

  • 73% of mobile internet users say that they’ve encountered a website that was too slow to load. »tweet«

  • 51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error. »tweet«

  • 38% of mobile internet users say that they’ve encountered a website that wasn’t available. »tweet«

  • 47% of consumers expect a web page to load in 2 seconds or less. »tweet«

  • 40% of people abandon a website that takes more than 3 seconds to load. »tweet«

  • A 1 second delay in page response can result in a 7% reduction in conversions. »tweet«

  • If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year. »tweet«

About The Author: Sean Work is the Minister of Propaganda at Kissmetrics. Follow him on twitter (@seanvwork) or on .

Shoprocket to the rescue

On average, Shoprocket has a response (load) time of 150ms, meaning your customers are able to browse your products and checkout with lightening fast speeds. Not only that, but as there are no page refreshes required during the checkout, customers can add to cart, checkout & pay without any further load times required.

This is just one of the many reasons why, on average, Shoprocket generates twice as many sales as other shopping cart solutions. We're incredibly proud to boast checkout conversion rates of 70%. Which is more than twice the industry average.

eCommerce, done right

Actions speak louder than words, so here's Shoprocket in action. These products have been dynamically embedded into this blog post (we use Ghost) simply by copying & pasting our code snippet. They're real products, go ahead and buy one, we'll send it our right away...


Ready to try for yourself? You can start selling on your own website is less than 5 minutes.

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