Today, we’ll discuss the power of description. We spoke about bullet points in the previous course, but what about description? Description is the elevator pitch for your product. What you put in the description will impact the buying decision.
Keyword in description
Did you know that any word that you have in description will display on keyword searches. For example, if you type soft iPhone case, all the iPhone cases that have “soft iPhone case” in the description will pop up. This is where you want to stuff up the description with a good amount of keywords.
Use at least 1000 characters
This comes back to maximizing the space that’s there. Amazon allows you to put more than 1000 characters. Take advantage of it and make it as descriptive as possible.
Use every longtail keyword possible
Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. Whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.
Yep, you can add these to the description. The default Amazon description makes it look like one big lump of text with no shape. HTML makes everything look better. These tags will allow you to add in bold text, paragraphs, and line breaks.
Look out for our next post about back end description.