Did you know that over 70% of Americans say that they look at a product’s reviews before purchasing?
One of the biggest draws of Amazon is that it is easy to see which products are meeting their promises based on the reviews. Sales and reviews will make or break you, so make sure you commit to achieving the minimum level of social proof.
How to get 5 star reviews for your product
Obviously you should have a great product. But when you have a great product, how do you get people to review it?
Great reviews will ensure your success over the long term. Without a product that lives up to its expectations, you will won’t make it in the long run.
When you’re just starting out, it can be hard to get reviews. It’s your typical Catch-22. No one wants to buy a product without reviews, but you can’t get reviews unless someone buys your product. Don’t worry, we’ve got your covered.
Use the review network to incentivise reviews
Use a reviewer tool like Amazon Trader.
This is the perfect way to get reviews when you’re just starting out. They literally have thousands of potential reviewers waiting to review your product. These reviewers have complete freedom to leave any type of review they want, but 99% of them will always leave 4 and 5 star reviews.
They monitor their reviewers’ profiles, and if they leave too many negative reviews, Amazon Trader will kick them out of the review network. They only want reviewers who are eager towards trying new products.
Make sure you have at least 15 reviews with an average rating of 4 stars or higher
Using the combination of review networks, family and friends, and anyone else you can offer your product in exchange for a review, you should be able to get at least 15 reviews to start off and get some sales rolling in.
If you’ve done your homework and created a product that does what you said it will do, it shouldn’t be a problem to maintain a 4 star review or above. If you’re getting a lot of one star reviews, you need to take a good look at your product and take your customers’ feedback into consideration, then fix it!
Note: You should always have at least 15 positive reviews, but some very competitive niches will require much more. 15 positive reviews is a good starting point.
Respond to bad reviews immediately
It’s inevitable that everyone is going to receive some bad reviews eventually, whether it’s from a shipping delay, a confused customer, or just someone taking out their bad day on you.
The good news is, you can do something to combat low reviews. By responding immediately to negative reviews, and offering to fix the customer’s problem, you can often change the customer's mind, and get them to update their review in Amazon.
You may want to give them a refund, offer them a bonus, or do whatever else you need to do to have a happy customer. Studies show that it takes 12 positive reviews to make up for one negative review. Make sure to offer what you can to unhappy customers. You may want to consider being liberal with your refund policy.
Pro tip: Ask your incentivised reviewers to use your keywords in the reviews. Don’t make it look forced, but if it makes sense to include a keyword such as “best iPhone case” don’t be afraid to ask your reviewer to use that term in their review.
We’ve almost covered all of the Amazon listing information to get you ranked for your targeted keywords. While you’ve come a long way, there is more that you can do to rank your product, including a new tool called the “Super URL tool.”
If you don’t know what that is yet, you’ll find out next post. You won’t want to miss it, as it’s one of the single most important parts of the Amazon SEO strategy.