Marketing Your E-commerce Store – 5 Handy Strategies

AuthorBio: Mark is a biz-dev hero at Invoicebus - a simple invoicing service that gets your invoices paid faster. He passionately blogs on topics that help small biz owners succeed in their business. He is also a lifelong learner who practices mindfulness and enjoys long walks in nature more than anything else.
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E-commerce has taken the business world by storm. The latest statistical data shows that e-commerce sales in the US will go beyond $ 600 billion by 2021. And this is only one part of the global e-market. With some other fast-growing markets in mind – like Asia – It’s clear that online commerce represents a great business chance.

So, it’s no wonder that many entrepreneurs are migrating online and establishing e-shops. Running an online store means eliminating some overhead expenses and getting your return on investment rather quickly. In order to attract customers to your e-shop, it’s important to market it through a variety of online channels and make it more visible. Here’s what you can do to boost the number of visits and sales on your e-shop.

1.Turn to Facebook advertising

You must have heard of the Occam’s razor – the principle that advocates leaning to the simplest solution to solve a problem. This way of thinking can be extremely helpful for new e-shop owners. To cut a long story short, you should turn to the most popular social network in the world – Facebook. Today it has more than 2 billion users and represents the largest market on a global scale.
Therefore, you should utilize the benefits of Facebook advertising.
First and foremost, you can use Facebook analytics tools to track various demographic groups and target the right audience for your business.
The most logical thing to do afterwards is to start a Facebook ad campaign. You can start from simple ads, just to see if there’s any return on that investment, only to advance to a full-scale Facebook campaign, like this one presented by Forbes.
Every new guest blog post or article published on your e-commerce website should be posted to your Facebook page, as well.
Enable Facebook users to leave comments on your website, but be careful with the content. Make sure to regularly moderate those comments and provide the best value for all your customers.
Further, install the Facebook Pixel on your website, i.e. on every page of your e-shop. This plugin will allow Facebook to identify what Facebook user has visited what page of your online shop. As a result, you’ll be able to additionally target and track your customers via Facebook.
Don't forget you can also integrate Facebook Pixel into your Shoprocket Dashboard - check it out!

2. Put your content to use

There’s no successful online marketing without top-notch content marketing. Some entrepreneurs tend to neglect content on e-commerce websites, which is wrong.
Your online shop isn’t a separate part of your business, but an integrated element of your brand. As such, it should send a comprehensive marketing message to your audience. This is why you should invest your energy, time and knowledge in creating the content that’s relevant for your target audience.
The content can contain various features. For instance, the most common kind of content are articles that help customers resolve some issues they might have. Naturally, these texts should be relevant for the niche of your e-shop.
Moreover, you can publish case studies and researches that play an important role in your field of work, as well as allow guest blog posts. When it comes to blog posts, you should try hard to publish such posts on other websites and blogs. It’s an extremely practical way to improve the popularity of your website and increase your revenues, plus, Google also likes such organic growth of a website.

3. Increase the brand awareness

We’ve already mentioned that your e-shop is your brand. If you play your marketing cards right, your customers won’t perceive it like just another e-shop in a row. On the contrary, you’ll trigger their emotional component and they’ll grow fond of your brand.
In order to reach that goal, it’s crucial to make people aware of your brand.
What you should do before you even launch a website is create an awesome logo. It should reflect the field you’re working in. That way, an e-shop selling gardening tools should use green color as much as possible.
Apart from that, you should often launch special deals and offers.
Establishing a coupon system is also a great way to attract more customers to your website and increase your revenues.

4. Activate the landing pages

When a potential customer clicks your ad on Facebook, it’s extremely important to give them a safe landing on your website. If that customer has been tracked and targeted for their interests, it would be counterproductive to make them land on the homepage. Although this can result in higher sales, it’s an arbitrary model.
What you should do is direct your customers to various landing pages. Landing to the homepage might be too general and not clear enough. As a result, that customer might just bounce off your website.
Conversely, if a customer lands directly on the product page, they might find the entire operation too aggressive and run away before they even get to see your offer.
That’s why craftily created landing pages are a great way to quickly grasp your customers’ attention with your copies and attract them to make a purchase on your website.
Learn more about creating smashing landing pages in a post published by Hubspot.

5. Choose the right keywords

Becoming successful in online trade is faster if you manage to anticipate the needs of your potential customers. This is where keywords come on stage.
For example, the owner of the gardening e-shop from the third paragraph will certainly expect from their potential customers to search for gardening, tools, and each of the particular gardening tools or any other combinations of these words.
However, that’s what every similar e-shop owner will expect.
In order to make a difference, you need to choose the right keywords for your particular purpose. When you’ve set your target audience and the location you’re aiming at, you’ll be able to go for more specific words. As a result, your e-shop will have a higher level of visibility on account of those particular parameters.
Many tools can help you generate the best keywords for your e-commerce business, but Google Keyword Planner is the most practical at the beginning of your e-store adventure.

Establishing an online shop needs to include several marketing strategies, in order to launch an all-round business campaign. The options presented in this text should get your e-shop going for starters. However, as it keeps growing, do your homework and add any other tactics that might be helpful on your path to ecommerce stardom.