Make Your Reviews Accessible
Think about what drives you to try new products. Do you ever look at the reviews of the services or products? If possible, post reviews or testimonials from customers that are satisfied with your product. People trust the opinions of other regular people who have bought from your company. Reviews can make or break you, so remember to not only keep your customers happy but the better reviews you have, more customers will put their trust in you. Make the reviews apparent either on your site or your social media platforms.
Be Transparent About Pricing
Be upfront not only about services you offer but what your fees are. If your eCommerce platform advertises one price, don’t shock them later on in their signup process that there are hidden fees around the corner. Let your customers know up front what you charge. If they make it to the end of your checkout process and see an additional, unanticipated fee, your customers are going to feel cheated out of the price you advertised. Be open and honest about your services and products so your customers spend what they expected to pay at the beginning of the process.
Have Great Customer Service
If your customer has an immediate, pressing question, they want to get ahold of you and they don’t want to wait. Having a 24/7 customer helpline is useful so that the customer is assured their question is taken seriously, and your business is trying to solve the problem or question to the best of their ability. Be available when they need you to be. It may be difficult to answer customers promptly but aim to respond to their queries as soon as you can. The timeliness of your response matters in building trust with your customer. Your customer will grow to rely on you if you can consistently be there when they need you to be.
Utilise Social Media
Your business’s social media can bridge the gap between you and your customers. Social media can be used to your advantage, either by announcing up and coming events, or posting pictures of your business and painting a picture of the company culture of the office. It puts a face to the business and humanizes your company. Creating a relationship through social media with customers is easy and free if used correctly. It’s active engagement. It’s a way for customers to get in touch and to follow the happenings in your business. Have a new product? You can announce the release for free on all platforms across social media. It breaks down the divide between the business and customer.
Respect Your Competition
There’s nothing more cringe-worthy than reading an article or listening to an interview where a company is bashing their competitor. Respect your competitors and what they do. They may rival your business, but take the high road and beat them with your marketing tactics and fantastic products, not with petty words and insults.
Value Your Customer
Keep your customers in the loop. Send newsletters or updates with how you’re doing this week or month. The more they hear from you, the more informed they’ll feel about your business. When reaching out to them, constantly remind them of their importance to you. Customers want information, and they also want good customer service. Reach out to them, but make sure that when they reach out to you for questions or comments, you’re easily accessible. Without your customers, you’re no longer in business. Treat them well.