What To Look For In An eCommerce Platform

Low Shopping Cart Abandonment Rate

The last thing you want is for your customer to be nearly at checkout and not follow through on a purchase. Customers are more likely to abandon their basket if the website page is slow to load. Look for a platform that’s fast and resilient. If the site does goes down, customers will either dismiss their purchase or they’ll just move on to a competitor. Customers don’t want to waste their time trudging through multiple steps or continuously clicking through buttons in order to make their final purchase. A simple way to lower your shopping cart abandonment rate is to do your research and find a platform that can handle processing at the speed your customers want it to. You want a platform that is fast and simple so customers only have to click and pay.

Which is simplier?

Degree of Design Freedom

If you’re looking to expand your business online or start an eCommerce business, you have to evaluate how much design freedom you want for your site. Some eCommerce platforms have pre made templates, which means that your website design is in the control of the platform’s designers. This is a option for people who don’t have a preference over the look of their site, or don’t have a lot of design experience. If you want your store to match your own template and maintain your creative freedom, I would suggest choosing a platform that is design agnostic. As your business grows, you may want more design freedom in order to differentiate yourself from competitors.


No one, whether you’re a big or small business, wants to deal with high fees. Do your research on the total costs of an eCommerce platform you’re interested in. Some platforms have free setup with a flat transaction fee, while some have free trials that require you to eventually pay for the use of their template or platform. Either way, be weary of costs that could potentially follow down the line. Also, consider your needs for your website. If you want lots of features for your site, you’re most likely going to be paying for it. Determine what you features you’re looking for in a platform and set a realistic budget. You’ll most likely be paying the price if you want a greater variety of features. Be wary of what the final price tag is before you begin establishing an eCommerce site.

SEO Options

SEO (Search Engine Optimisation) makes it easier to be found through search engines. If you’re looking to improve your SEO, some platforms can make your site search engine friendly. SEO remains an important tool for businesses, as it widens your reach when customers are looking for your product. Also, customers are constantly checking reviews online before they make a purchase. SEO is an opportunity to be visible to your customers. SEO options should not make or break a decision because you can personally work on your SEO, but it is an option to take into consideration.

Mobile Friendly

This year alone, 1.6 billion people made purchases on their devices. This number is expected to increase to 2 billion by 2017*. Customers are not only flocking to buy online, but they are also using their mobile devices as a medium to buying through online sites. Investigate if it’s available for customers and site owners to use on their devices.